![]() Still, Stretchly has grown roughly 20% monthly in both new members and revenue, Matt said. The no-contract policy is especially popular with snowbirds, the Diioias said, though the seasonal departure of 45 members last fall meant the business did take a dip. Stretchly offers both individual sessions and memberships that offer discounted rates. Stretch Zone, another franchise, has nearly 160 locations in 29 states, including Eden Prairie. Another site is planned in Edina, according to its website. StretchLab, the Irvine, Calif.-headquartered franchise the Diioias considered buying into, launched in 2015 and has more than 300 locations in 37 states, including gyms in Chanhassen, Minneapolis and Plymouth. "After my first stretch, I actually bowled the best series of my life," he said.Īssisted stretching has gained a following during the past decade. Stretching also has improved his bowling and relieved soreness the next day. He's looking forward to seeing how that benefits his golf game. Gerald Anderson, corporate senior credit officer for Associated Bank, said the workout has relieved some upper back pain and improved his flexibility. "I've been sleeping better, and it's decreased the pain I have after lifting weights," she said. For her, it focuses mainly on her upper body and has relieved muscle tension headaches. Kari Anderson, children's choir director at Shepherd of the Valley Lutheran Church in Apple Valley, said she likes that each stretching session is personalized. Kari and Gerald Anderson of Savage said they have felt better since they began weekly 30-minutes sessions at Stretchly in October and December, respectively. What's important is to not only have muscles that can stretch and move, but we can activate the appropriate muscles to have optimal movement." … We don't just hit one modality, we hit a lot of them. "It's beyond just being able to apply stretch," Alyssa said. Matt and Alyssa Diioia, owners of Stretchly in Savage. Gym members range from seniors seeking more stability and motion to marathon runners and other athletes. Most of the Diioias' staff, including Alyssa, has corrective exercise specialist certifications and all have neuromuscular stretching certifications from the National Academy of Sports Medicine (NASM).īy using deep stretching, corrective exercise and other techniques, the staff helps customers improve mobility, muscle recovery and performances in workouts as well as training and competitions. Matt, a Marine Corps veteran with management and finance experience who still works another full-time job, concentrates on the business side of the gym. We immediately came out of the gate with a different, more diverse model with a lot more flexibility."Īlyssa, a former college soccer player and CrossFit competitor and coach who previously worked as a business process analyst, planned the studio space and oversees Stretchly's programs. "It doesn't limit us like a franchise would, with a very templated format for stretch. "What it's done is allowed us to build a brand that we can scale into anything we want," Matt Diioia said. They opened Stretchly last June in Savage and hope to build their own franchise concept. The pause gave them time to develop their own plan for a boutique fitness studio, concentrating on assisted stretching and wellness programs. Matt and Alyssa Diioia were close to buying a national boutique gym franchise when the coronavirus pandemic hit the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |